Infants through seniors · Los Angeles, Orange, San Diego, San Bernardino, Ventura, Kern and Monterey counties
Head Start and child care, help paying for care, senior meals and benefits, job training, tax and immigration help. Tell us who you are and what you need, and we will take you straight there, in English or Spanish.
Mission: to advance opportunity and education that endures across generations. Over 125,000 people served each year.
Tap 1 · I am…
Tap 2 · I need…
Four pillars, one front door
The current site lists 24 program pages across three menus plus a partnerships menu. The redesign keeps every program and gives each one the same structured page: who it is for, eligibility in plain words, locations, and one inquiry button.
Birth to five, in centers, family child care homes and your own home.
Meals, benefits, rides and a case manager who knows your name.
Work, money and legal status, handled in one place.
Community health and civic programs run with partners.
Locations
MAOF has 27 child care centers across Los Angeles, Orange, Kern, Ventura, San Diego and San Bernardino counties, plus seven Early Care Centers in Monterey County. In the redesign every location is a record with its county, programs, hours and map, so the finder, the program pages and this list all stay in sync.
Offices above are from maof.org. Center-level records (27 + 7) are entered during migration from the Head Start centers list and the Locations page. illustrative ordering.
The careers section is the biggest part of the current site: 72 job posting pages in the sitemap on November 7, 2026, most of them teacher and teacher-assistant roles at named centers. The redesign turns each posting into a Job record with county, center and program filters, and tracks application starts and completions.
About MAOF
MAOF provides social services for infants through seniors across four pillars: early child education services, senior services, community development services, and community partnership services. Since its founding in 1963 in Los Angeles it has grown into one of the largest nonprofits in California, with an operating budget of over $100 million a year.
Help MAOF continue to meet its mission and support children, parents and seniors.
Each button is a tracked conversion in the analytics framework below.
Migration map · from a crawl of maof.org on November 7, 2026
We fetched maof.org and its sitemap.xml. The site is served by Webflow (webflow.shared CSS, webflow.schunk scripts, assets on cdn.prod.website-files.com) with a Google Translate widget for Spanish, a HubSpot form and Microsoft Forms links. Counts below are from that crawl; the decisions are our proposal and MAOF approves every one.
| Section (path) | Pages crawled | Target in WordPress | Decision | Redirects |
|---|---|---|---|---|
| /careers/* | 72 | Jobs type (county, center, program, status) | Migrate open roles; close filled ones with a dated archive | Same slugs; expired roles → /careers |
| /news/* | 11 | Posts with categories (Events, Press, Community) | Migrate all; merge 5 duplicate Aztec Awards posts into one with updates | Duplicates → merged post |
| /education/* | 9 | Programs type, pillar = Early Education | Migrate; add eligibility, locations and inquiry button to each | Same slugs |
| /community-development/* | 9 | Programs type, pillar = Community Development | Migrate; Bakersfield Skill Center nests under Employment Support | Same slugs |
| /senior-services/* | 8 | Programs type, pillar = Senior Services | Migrate; fix duplicate /senior-services/senior-services path | /senior-services/senior-services → /senior-services |
| /about-us/* | 8 | Pages (mission, team, board, services, locations, careers, procurement, nutrition) | Migrate; Locations becomes the Locations type index; Procurement keeps its PDF library as Documents | Same slugs |
| /partnerships, /donate, /volunteer, /contact, /becasalas | 5 | Pages; Donate and Contact get tracked forms | Migrate | Same slugs |
| /search, /thank-you-for-applying, /test-hubspot-form | 3 | Built-in search; form confirmation screens | Retire the test page; confirmation pages become form states | → /careers and /contact |
| Home | 1 | Front page with program finder | Rebuild as shown above | None needed |
| Total | 126 | Every URL gets a row in the redirect map; broken-link crawl before and after launch; XML sitemap and Search Console resubmitted on launch day. | ||
Counts are from the sitemap.xml fetched on November 7, 2026 and may differ from the Webflow CMS totals (unpublished or draft items are not in the sitemap). Section decisions are proposals proposal for MAOF's approval during the content audit.
Analytics and KPI framework · GA4 + Looker Studio
Numbers below are illustrative, invented to show the layout; the events, KPIs and privacy rules are the real framework we would configure. Every KPI ties to one of MAOF's three objectives: program discovery, enrollment interest, talent recruitment.
Each is a named event with a program, pillar, county and language parameter, never a person.
program_view · any Programs-type pageprogram_inquiry_start / program_inquiry_submit · HubSpot inquiry formlocation_lookup · county chosen in the findercareer_apply_start / career_apply_submitlanguage_toggle · EN ↔ ESdonate_click, newsletter_signup, document_downloadDashboard: Looker Studio on GA4, one page per objective (discovery, enrollment, recruitment), weekly email snapshot to program directors, training for designated staff at handover.
How MAOF staff edit this in WordPress
Six structured content types replace Webflow's collections. An editor adds a Program or a Job record; the finder, the pillar cards, the county filters, the sitemap and the Spanish version all update themselves. No page builder, no developer.